The Athlete’s Foot (TAF) commenced operations in Australia under licence from a US-based master franchisor. As the years passed, The Athlete’s Foot had less and less to do with the master franchisor, and the Australian business model diverged extensively from that of The Athlete’s Foot stores in other countries.
The Athlete’s Foot Australia operates online & through 138 stores, most of which are franchised across Australia and New Zealand. It is still the largest retailer of athletic footwear in Australia stocking over 50 brands across the stores.
The business is not solely athletic footwear focused, with a growing percentage of its total sales now achieved in the comfort and lifestyle footwear categories.
- Largest retailer of athletic footwear in Australia
- Huge brand recognition with 138 stores nationally
- Stocking over 50 brands including adidas, Ascent, ASICS, Brooks, Clarks, Ecco, FitFlop, Hoka One One, InStride, Lightfeet, Merrell, Mizuno, New Balance, Nike, Orthaheel, Propet, Puma, Rockport, Saucony, Skechers, Teva, Thorlos, VIVOBAREFOOT
Photo above The Athlete’s Foot Australia Pacific Fair Shopping Centre